Base Power Company

Growth Marketing

Austin, TX, US

In-personFull time roleMid Level

About 2 months ago

About the Job

Our mission at Base is to fix the power grid and enable affordable and reliable electricity for all. To do that, we are building America’s Next-Generation Power Company; the first engineering-led, technology-focused, R&D-driven electricity company. We are a team of tenacious engineers, operators, and creatives who have solved hard problems and are here to do it again.

Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a talented growth marketer to join us and help shape the future of our brand.

Responsibilities:

  • Own the paid marketing campaign strategy across paid social, paid search, and additional channels. Be responsible for the end-to-end strategy, execution, and insights.
  • Develop a high performing creative content engine to effectively scale campaigns at target costs.
  • Ideate, test, and scale new channel opportunities within and outside of paid strategies. 
  • Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

Required Skills / Qualifications:

  • 2+ years of experience in a growth marketing role.
  • Proficient in Meta and Google advertising.
  • Previous experience working at an early-stage startup or similar environment.
  • Ability to work cross-functionally and excel in unstructured environments.
  • Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).

Preferred Skills:

  • Experience with field marketing, lifecycle marketing, and/or content marketing.
  • Strong marketing intuition.
  • A passion for storytelling and building brands.
  • Analytical mindset with an eye for data-driven improvements.

If you’re passionate about tackling one of the most critical challenges of our time, now is the time to join us. Together, we can usher in a new era of American energy abundance by developing the hardware, software, and deployment operations that make it possible.

Our Values:

We’re building a winning culture, and we’re looking for people who are up for the challenge. These are the values we expect you to embrace from day one:

  • In-Person Work: We work full-time in the office. There is no hybrid or remote work.
  • Challenge Assumptions: We’re not here to do things the way they’ve always been done. We look for people who question the status quo and improve broken systems. We are guided by principles, not rules.
  • Operate with Urgency: Speed matters. We focus on what’s essential, make fast progress, and iterate quickly. Execution drives learning, and learning drives impact. Always have a bias for action.
  • Give & Seek Feedback: We value intellectual honesty. We expect you to challenge ideas (even your own), give direct feedback, and receive it with humility.
  • Deliver: We are high achievers with a drive to win. We take end-to-end accountability for seeing our work through and delivering on our responsibilities.
  • Think Like an Owner: We are all owners of the business. We use our time and resources wisely and take personal responsibility for our impact on the bottom line.
  • Be Opinionated: Great people make decisions with imperfect information. Eliminate murky ownership and drive towards decisions.
  • Bring the Intensity: This is not a 9-to-5 job. We are building something hard, and that requires real commitment.

About the Company

Base Power Company Logo

Base Power Company

Austin, TX, USA

51-100

<p>Base is the modern power company for the electric era. We are building a reliable and affordable home energy service — powered by distributed batteries. Our technology supports the grid during times of peak need and protects customers during outages — for a fraction of the cost of other solutions.</p><p>Our team is made up of engineers and operators from some of the world’s best technology companies. If you are passionate about pushing forward cutting-edge technology and delivering world-class customer experiences — we want you at Base. We are headquartered in Austin, TX and are growing quickly.</p>