General Manager - International Sales

At kencko, we’re on a mission to make it easier for everyone to reach their 5-a-day servings of fruits and veggies. We offer convenient, high-quality, and nutritious plant-based products—from smoothies and oats to protein drinks and fruit snacks—that help people live healthier while minimizing food waste and environmental impact.

Guided by our goal to make it easier for people to achieve their daily fruit and veggie goals, kencko-ers strive to make a positive impact through our 5 kencko values: 

take responsibility, shake things up, help our customers thrive, help each other to grow, and be bold and adventurous. 

Join us in building a smarter way to nourish both people and the planet.

The Role

As GM – International, you’ll be the strategic and operational lead for all international markets. You’ll shape go-to-market plans, build and scale regional teams, drive growth, and ensure operational excellence as we expand across Europe and beyond. The ideal candidate is/was a regional Country Manager, highly experienced in going deep, and now looking to own a cluster/  a number of regions. 

This is a high-impact, cross-functional leadership role reporting directly to the CEO.

 Key Responsibilities

• Strategy & Execution: Lead the development and execution of the international growth strategy, aligning closely with Product, Supply Chain, Creative, and Finance teams.
  Market Expansion: Evaluate, enter, and scale new markets. Own end-to-end market launches, from research to execution.
• Team Leadership: Build, manage, and  mentor a high-performing team. 
• Data-Driven Decisions: Analyze performance data and customer insights to inform strategic decisions and continuous improvement.
• P&L Ownership: Oversee budgets, revenue targets, and profitability across international operations.
• Localization: Adapt brand, messaging, and operations to meet local market needs and regulations.
• Cross-Functional Collaboration: Work closely with all departments to ensure alignment and resource support.
• Partnerships: Identify and manage local strategic partnerships, vendors, and distributors.
  

You Bring 

• 10+ years in general management, international expansion, or regional leadership roles (preferably in startups or scaleups)
• 5+ years people management experience
• Ample experience in the CPG space 
• A background in Retail/Grocery/Convenience / food service
• Proven success in launching and growing markets from the ground up
• Strong commercial acumen, with hands-on P&L ownership experience
• Exceptional leadership and team-building skills
• Strategic thinker with a bias for action
• Nice to have: DTC experience 
• Fluent in English and Portuguese; additional languages (e.g., Spanish, French, German) a plus
• Comfortable with ambiguity and excited by the challenge of building something new
• Ability to work from our Cabra Figa office 3xs weekly and travel as warranted

What We Offer

• Permanent contract;
• Private health insurance, company pays 100% premium for employee and partner;
• 25 days of paid time off;
• 9.60€ per day for a meal allowance;
• Monthly transportation pass fee;
• An employee stock equity award;
• Wellness perks via our kencko-er assistance program (legal, financial, work/life balance, and mental health services);
• A casual, dynamic, ambitious, and fun work environment;
• Free nutrition consults;
• Steep discount on kencko products; and
• Be part of a B-Corp team that is shaking-up the nutrition industry for the better.