Performance Creative Strategist

Wanted: Performance Creative Strategist 

Are you obsessed with social media, viral trends, and cracking the code on what makes people stop scrolling? Do you live and breathe hooks, engagement, and metrics? Are you the kind of person who sees a trend and immediately thinks, “How can I make this better?” If you stay up late studying algorithms and can turn raw data into actionable insights to improve ad performance, we’re looking for you!

You:

• Appreciate a good debate even with your boss
• Thrive in fast-paced change; take decisive action, and run with great ideas—even if they’re not yours
• Solutions-focused; figure out how to fix it instead of who is to blame
• Driven by curiosity; always learning, growing, and embracing discomfort for progress.
• Bring high energy to all your interactions
• Community-minded and driven to make an impact

We:

• Act with Impact; we work to protect and restore the environment while making sustainability cool.
• Encourage testing, learning, and growing—we love data-backed, creative decisions.
• Value intelligence, resourcefulness, and innovative thinking over rigid experience requirements.
• Embrace smart risk-taking; we move fast, take action, and aren’t afraid to fail forward.
• Believe that accountability drives success, so foster empowerment not entitlement

Our Core Values:

1. Commit to a culture that builds a strong COMMUNITY
2. Foster CREATIVITY to inspire fresh innovation
3. Embrace COURAGE by taking action despite uncertainty
4. Live with Awareness and CONSCIOUSNESS of our choices

The Company: 

We are famous for being the creators of the world's first compostable phone case and our latest leading-edge innovation Lomi, the must-have smart-waste appliance for your home.  We’re fast-moving and on a mission to build something bold—and we’re doing it quickly. Our environment is dynamic and constantly evolving. If you thrive in uncertainty, love solving problems and prefer action over perfection, you’ll fit right in.  We value ownership, initiative, and the ability to just get sh*t done. Success here means being comfortable with a 90% solution, moving fast, and iterating even faster. It’s challenging, it’s exciting, and it’s definitely not boring.  If you're looking for a place where you can grow fast, wear a lot of hats, and make a real impact— we welcome you to join a group of innovators who are committed to creating a waste-free future.

The Opportunity: 

The Performance Creative Strategist will lead the development and execution of data-driven paid creative strategies designed to drive growth for Pela and Lomi. This role is crucial in identifying and amplifying high-performing content for paid social campaigns, ensuring that creative decisions are backed by performance data. Reporting to the Director of Growth and eCommerce, you will collaborate closely with the Senior Brand and Content Manager and the Creative Team to continuously refine strategy, monitor creative performance, develop net new concepts, iterate, and optimize performance creative. The ideal candidate will have a strong foundation in performance marketing, a data-driven mindset, and the ability to translate data insights into actionable creative recommendations that fuel growth.

The Responsibilities: 

• Identify and amplify high-performing content across paid social channels (Meta, YouTube, TikTok, etc.) to drive growth for Pela and Lomi, using performance data to inform creative direction and iteration.
• Create clear, compelling paid social creative briefs that align with business goals, ensuring seamless execution across channels. You are a person who can take creative insights and turn them into actionable insights
• Manage and develop creative briefs for internal teams and external content creators, ensuring they are grounded in data insights and aligned with business goals, while continuously optimizing creative approaches based on performance trends and learnings.
• Analyze paid social ad performance to generate actionable insights that inform future creative decisions, iterating on formats and messaging that yield the best results.
• Take winning creative and make recommendations for new hooks, edits, and formats to further enhance performance and audience engagement.
• Collaborate with the Director of Growth to review ad performance, iterate on creatives, and optimize based on data insights.
• Stay current on industry trends, emerging technologies, and data-driven methodologies within the paid social landscape to proactively identify growth opportunities and new formats for testing.
• Foster a culture of data-driven experimentation, optimizing creative strategies in line with performance results and business objectives.
• Leverage data to guide creative diversity, ensuring varied formats (e.g., lo-fi/hi-def videos, creator partnerships, static ads) are tested and optimized based on performance metrics.
• Work with the influencer team to source creator-driven content for white-listed or partnership ads.
• Partner with and manage creative agencies to ensure strategic alignment and deliver quality creative output.
• Collaborate with a team of video editors, optimizing footage for ads with the help of freelance editors.

Qualifications:

• 5+ years of experience in growth marketing, with a focus on creative strategy, preferably within an e-commerce or high-growth startup environment.
• Proven track record of developing and executing creative strategies that have driven significant brand growth.
• Expertise in growth marketing frameworks, especially the build-measure-learn methodology.
• A strategic thinker with a strong creative background, capable of leveraging content to drive measurable business results.
• Strong analytical skills to interpret data, derive insights, and optimize creative performance.
• Ability to gain a deep understanding of Pela's core customers and continuously identify new audiences for paid channels in collaboration with product and growth teams.
• Experience in leading and mentoring high-performing creative teams.
• Excellent collaboration skills across marketing, product, creative, data, and other teams to drive cross-channel performance.
• Up-to-date with industry trends, best practices, and emerging technologies in creative and growth marketing.
• Ability to thrive in a fast-paced environment, strong project management skills and ability to multitask.
• Exceptional attention to detail and a commitment to high-quality work.
• Demonstrated ability to track and measure the impact of creative efforts on performance metrics.
• Proficiency in Google Analytics, Google Ads, Looker Studio, META, and digital marketing platforms.
• Experience with media planning, KPI setting, budget allocation, and forecasting.
• Hands-on experience with Excel (VLOOKUP, Pivot Tables) and project management tools like Asana, Monday.com, or Notion.

Commitment to Diversity 

Lomi & Pela are committed to fostering a diverse, inclusive, and equitable workplace. We value unique perspectives and welcome applicants of all backgrounds, identities, and experiences.

Compensation range: $80,000-$100,000 annually