<div><div>Company OverviewAt Mara Renewables Corporation (Mara), we exist to re-engineer nature’s pantry, reimagine human nutrition, and revitalize wellness and the environment. We believe there has never been a more critical need to evolve health ingredients for human nutrition and related industries using the power of science and nature to build a more sustainable and healthier world. Mara’s remarkable journey has transformed us from a research &amp; development startup into a global leader within the algal omega-3 oil industry, encompassing pivotal sectors such as food, beverage, and infant nutrition. Our commitment to commercializing our unique patent-protected technologies, coupled with the expertise of our diverse and exceptionally talented team, has been the driving force behind our success.  The PositionWe’re looking for an experienced, creative, and results-driven Marketing Manager to lead Mara’s integrated marketing strategy and initiatives. This is a pivotal role responsible for driving brand awareness, customer engagement, and lead generation across multiple channels — from digital campaigns to tradeshows.As the marketing lead for our dynamic, global business, you’ll work cross-functionally with internal teams and external partners to craft compelling messaging, optimize digital platforms, and support campaigns and product launches. This is a fantastic opportunity for a strategic marketer with a hands-on approach who thrives in a growth-oriented, entrepreneurial environment. LocationHalifax, Nova Scotia, Hybrid Key ResponsibilitiesThe main responsibilities of this position include: Strategic Marketing Leadership<ul><li>Develop and execute comprehensive, multi-channel marketing plans aligned with business objectives.</li><li>Define target markets, identify customer needs, and position Mara’s unique value proposition effectively.</li><li>Monitor market trends and competitor activities to uncover opportunities and inform strategy.</li></ul> Brand Development<ul><li>Refine and enforce Mara’s brand strategy and guidelines for consistent, professional representation.</li><li>Elevate Mara’s brand identity across all touchpoints, including digital, print, and in-person events.</li></ul> Content &amp; Campaign Management<ul><li>Create engaging, science-backed marketing content: website copy, social media posts, newsletters, brochures, and presentations.</li><li>Plan, launch, and optimize integrated marketing campaigns across digital, social, email, and events.</li><li>Track and analyze KPIs to continually improve marketing performance and ROI.</li></ul> Digital &amp; Web Management<ul><li>Oversee website development, UX optimization, and SEO strategy to enhance brand visibility and lead generation.</li><li>Collaborate with web developers and agencies to maintain a modern, user-friendly, and high-performing site.</li></ul> Customer Marketing &amp; Tradeshow Support<ul><li>Develop targeted sales collateral for Human and Animal Nutrition sectors.</li><li>Drive customer-focused campaigns and events that increase engagement, loyalty, and sales support.</li><li>Lead the execution of trade show strategies and on-site branding initiatives.</li></ul> Cross-Functional Collaboration<ul><li>Partner closely with global sales teams, product management, and external vendors to align marketing initiatives with business goals.</li><li>Manage agency and freelancer relationships to ensure timely, high-quality deliverables.</li></ul> Market Insights &amp; Competitive Analysis<ul><li>Conduct ongoing market research and competitor audits to provide actionable insights and optimize positioning.</li><li>Stay current on industry trends, innovations, and best practices.</li></ul> Budget Ownership<ul><li>Manage the marketing budget with a focus on efficiency and measurable impact.</li><li>Track campaign spend, performance metrics, and report on outcomes and ROI.</li></ul> Required Skills and Experience <ul><li>5+ years of B2B marketing experience, ideally in food ingredients, nutrition, or a science-led industry.</li><li>Proven ability to develop and implement integrated marketing strategies that deliver results.</li><li>Strong copywriting, content creation, and storytelling skills with an eye for design and brand consistency.</li><li>Experience in digital marketing, content strategy, lead generation, and campaign management.</li><li>Proficiency with marketing platforms and CRM tools (e.g., HubSpot, Mailchimp, LinkedIn Campaign Manager).</li><li>Experience launching products in international markets is a plus.</li><li>Ability to thrive in a fast-paced, evolving environment with minimal oversight.</li><li>Strong project management, organizational, and time management skills.</li><li>Collaborative mindset and excellent interpersonal and communication abilities.</li><li>Proficiency in Microsoft Office Suite and digital analytics tools.</li></ul> What We OfferMara is proud to offer a competitive salary and benefits package, including but not limited to: <ul><li>Comprehensive medical, dental, and vision plan</li><li>Employee &amp; Family Assistance Program</li><li>RRSP matching program</li><li>Health care spending account</li><li>Physical Wellness Reimbursement Plan </li></ul><ul></ul><ul></ul><ul></ul><ul></ul></div></div>

Mara Renewables Corporation (Mara) is the leading Canadian biotechnology company focused on the research, development, and commercialization of sustainable fermentation algal biotechnologies for nutritional and renewable energy industries.

Marketing Manager

<div><div>Company OverviewAt Mara Renewables Corporation (Mara), we exist to re-engineer nature’s pantry, reimagine human nutrition, and revitalize wellness and the environment. We believe there has never been a more critical need to evolve health ingredients for human nutrition and related industries using the power of science and nature to build a more sustainable and healthier world.&nbsp;Mara’s remarkable journey has transformed us from a research &amp; development startup into a global leader within the algal omega-3 oil industry, encompassing pivotal sectors such as food, beverage, and infant nutrition. Our commitment to commercializing our unique patent-protected technologies, coupled with the expertise of our diverse and exceptionally talented team, has been the driving force behind our success.&nbsp; The PositionWe’re looking for an experienced, creative, and results-driven Marketing Manager to lead Mara’s integrated marketing strategy and initiatives. This is a pivotal role responsible for driving brand awareness, customer engagement, and lead generation across multiple channels — from digital campaigns to tradeshows.As the marketing lead for our dynamic, global business, you’ll work cross-functionally with internal teams and external partners to craft compelling messaging, optimize digital platforms, and support campaigns and product launches. This is a fantastic opportunity for a strategic marketer with a hands-on approach who thrives in a growth-oriented, entrepreneurial environment. LocationHalifax, Nova Scotia, Hybrid Key ResponsibilitiesThe main responsibilities of this position include: Strategic Marketing Leadership<ul><li>Develop and execute comprehensive, multi-channel marketing plans aligned with business objectives.</li><li>Define target markets, identify customer needs, and position Mara’s unique value proposition effectively.</li><li>Monitor market trends and competitor activities to uncover opportunities and inform strategy.</li></ul>&nbsp;Brand Development<ul><li>Refine and enforce Mara’s brand strategy and guidelines for consistent, professional representation.</li><li>Elevate Mara’s brand identity across all touchpoints, including digital, print, and in-person events.</li></ul>&nbsp;Content &amp; Campaign Management<ul><li>Create engaging, science-backed marketing content: website copy, social media posts, newsletters, brochures, and presentations.</li><li>Plan, launch, and optimize integrated marketing campaigns across digital, social, email, and events.</li><li>Track and analyze KPIs to continually improve marketing performance and ROI.</li></ul>&nbsp;Digital &amp; Web Management<ul><li>Oversee website development, UX optimization, and SEO strategy to enhance brand visibility and lead generation.</li><li>Collaborate with web developers and agencies to maintain a modern, user-friendly, and high-performing site.</li></ul>&nbsp;Customer Marketing &amp; Tradeshow Support<ul><li>Develop targeted sales collateral for Human and Animal Nutrition sectors.</li><li>Drive customer-focused campaigns and events that increase engagement, loyalty, and sales support.</li><li>Lead the execution of trade show strategies and on-site branding initiatives.</li></ul>&nbsp;Cross-Functional Collaboration<ul><li>Partner closely with global sales teams, product management, and external vendors to align marketing initiatives with business goals.</li><li>Manage agency and freelancer relationships to ensure timely, high-quality deliverables.</li></ul>&nbsp;Market Insights &amp; Competitive Analysis<ul><li>Conduct ongoing market research and competitor audits to provide actionable insights and optimize positioning.</li><li>Stay current on industry trends, innovations, and best practices.</li></ul>&nbsp;Budget Ownership<ul><li>Manage the marketing budget with a focus on efficiency and measurable impact.</li><li>Track campaign spend, performance metrics, and report on outcomes and ROI.</li></ul>&nbsp;Required Skills and Experience&nbsp;<ul><li>5+ years of B2B marketing experience, ideally in food ingredients, nutrition, or a science-led industry.</li><li>Proven ability to develop and implement integrated marketing strategies that deliver results.</li><li>Strong copywriting, content creation, and storytelling skills with an eye for design and brand consistency.</li><li>Experience in digital marketing, content strategy, lead generation, and campaign management.</li><li>Proficiency with marketing platforms and CRM tools (e.g., HubSpot, Mailchimp, LinkedIn Campaign Manager).</li><li>Experience launching products in international markets is a plus.</li><li>Ability to thrive in a fast-paced, evolving environment with minimal oversight.</li><li>Strong project management, organizational, and time management skills.</li><li>Collaborative mindset and excellent interpersonal and communication abilities.</li><li>Proficiency in Microsoft Office Suite and digital analytics tools.</li></ul>&nbsp;What We OfferMara is proud to offer a competitive salary and benefits package, including but not limited to:&nbsp;<ul><li>Comprehensive medical, dental, and vision plan</li><li>Employee &amp; Family Assistance Program</li><li>RRSP matching program</li><li>Health care spending account</li><li>Physical Wellness Reimbursement Plan </li></ul><ul></ul><ul></ul><ul></ul><ul></ul></div></div>

Marketing Manager

About the Job

About the Company

Mara Renewables Corporation

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