Marketing Manager

Company Overview

At Mara Renewables Corporation (Mara), we exist to re-engineer nature’s pantry, reimagine human nutrition, and revitalize wellness and the environment. We believe there has never been a more critical need to evolve health ingredients for human nutrition and related industries using the power of science and nature to build a more sustainable and healthier world. 

Mara’s remarkable journey has transformed us from a research & development startup into a global leader within the algal omega-3 oil industry, encompassing pivotal sectors such as food, beverage, and infant nutrition. Our commitment to commercializing our unique patent-protected technologies, coupled with the expertise of our diverse and exceptionally talented team, has been the driving force behind our success. 

The Position

We’re looking for an experienced, creative, and results-driven Marketing Manager to lead Mara’s integrated marketing strategy and initiatives. This is a pivotal role responsible for driving brand awareness, customer engagement, and lead generation across multiple channels — from digital campaigns to tradeshows.

As the marketing lead for our dynamic, global business, you’ll work cross-functionally with internal teams and external partners to craft compelling messaging, optimize digital platforms, and support campaigns and product launches. This is a fantastic opportunity for a strategic marketer with a hands-on approach who thrives in a growth-oriented, entrepreneurial environment.

Location

Halifax, Nova Scotia, Hybrid

Key Responsibilities

The main responsibilities of this position include:

Strategic Marketing Leadership

• Develop and execute comprehensive, multi-channel marketing plans aligned with business objectives.
• Define target markets, identify customer needs, and position Mara’s unique value proposition effectively.
• Monitor market trends and competitor activities to uncover opportunities and inform strategy.

 Brand Development

• Refine and enforce Mara’s brand strategy and guidelines for consistent, professional representation.
• Elevate Mara’s brand identity across all touchpoints, including digital, print, and in-person events.

 Content & Campaign Management

• Create engaging, science-backed marketing content: website copy, social media posts, newsletters, brochures, and presentations.
• Plan, launch, and optimize integrated marketing campaigns across digital, social, email, and events.
• Track and analyze KPIs to continually improve marketing performance and ROI.

 Digital & Web Management

• Oversee website development, UX optimization, and SEO strategy to enhance brand visibility and lead generation.
• Collaborate with web developers and agencies to maintain a modern, user-friendly, and high-performing site.

 Customer Marketing & Tradeshow Support

• Develop targeted sales collateral for Human and Animal Nutrition sectors.
• Drive customer-focused campaigns and events that increase engagement, loyalty, and sales support.
• Lead the execution of trade show strategies and on-site branding initiatives.

 Cross-Functional Collaboration

• Partner closely with global sales teams, product management, and external vendors to align marketing initiatives with business goals.
• Manage agency and freelancer relationships to ensure timely, high-quality deliverables.

 Market Insights & Competitive Analysis

• Conduct ongoing market research and competitor audits to provide actionable insights and optimize positioning.
• Stay current on industry trends, innovations, and best practices.

 Budget Ownership

• Manage the marketing budget with a focus on efficiency and measurable impact.
• Track campaign spend, performance metrics, and report on outcomes and ROI.

Required Skills and Experience 

• 5+ years of B2B marketing experience, ideally in food ingredients, nutrition, or a science-led industry.
• Proven ability to develop and implement integrated marketing strategies that deliver results.
• Strong copywriting, content creation, and storytelling skills with an eye for design and brand consistency.
• Experience in digital marketing, content strategy, lead generation, and campaign management.
• Proficiency with marketing platforms and CRM tools (e.g., HubSpot, Mailchimp, LinkedIn Campaign Manager).
• Experience launching products in international markets is a plus.
• Ability to thrive in a fast-paced, evolving environment with minimal oversight.
• Strong project management, organizational, and time management skills.
• Collaborative mindset and excellent interpersonal and communication abilities.
• Proficiency in Microsoft Office Suite and digital analytics tools.

What We Offer

Mara is proud to offer a competitive salary and benefits package, including but not limited to: 

• Comprehensive medical, dental, and vision plan
• Employee & Family Assistance Program
• RRSP matching program
• Health care spending account
• Physical Wellness Reimbursement Plan