Product Marketing Specialist

Key Responsibilities: Product-Focused Content Development

• Collaborate with the Product Marketing Manager and Product team to understand product features, specifications, and positioning.
• Assist in generating feature-focused content ideas and participate in planning sessions to present key features in engaging, new-use-case formats.
• Stay current on industry trends, market opportunities, and customer preferences through competitive analysis and participation in relevant industry events.

Copy & Messaging Accuracy

• Work with Product Marketing to translate product positioning and features into effective copy for websites, video scripts, and creative assets.
• Write and structure scripts for product feature videos, product overviews, and tech explainers.
• Partner with the Product Marketing Manager, Content Manager, and advertising agency to refine and review product focused ad copy for accuracy and consistency across platforms.
• Support product packaging by outlining copy that is aligned with brand tone and product positioning.
• Ensure all written content accurately reflects product specs, features, and positioning while maintaining a consistent brand voice.

Content Creation

• Support and participate in the creation of educational and sales enablement video content by contributing subject-matter expertise and participating in script development.
• Collaborate closely with the creative team to ensure all content is visually and tonally consistent with brand and product messaging.
• Attend photo and video shoots to help capture key product features and ensure messaging alignment.

Cross-Functional Collaboration

• Partner with product, brand, creative, and marketing teams to support product launches and go-to-market initiatives outlined by the Product Marketing Manager.
• Use customer insights and feedback gathered by the Product Marketing team to inform educational and conversion-oriented content.
• Support ongoing sales and dealer enablement content initiatives with timely and accurate content development.
• Attend cross-functional meetings and production events as necessary.

KPI's

• Organic Traffic Growth: Increase in website visits from search engines.
• Engagement: Metrics like page views, time on page, scroll depth, and social shares.
• Conversion Rate: Percentage of users who complete desired actions after consuming content (e.g., purchase, signup).

KEYS TO SUCCESS:

• DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities.
• NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines.
• RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future.
• SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t.
• ENGAGED – you love the work, love the product, and believe in the mission. If you don’t connect with something about Avant Sports, this probably isn’t the place for you.