Lead Product Owner, Sales Enablement

We are seeking a results-driven Lead Product Owner, Sales Motion to strategically oversee and optimize the Lead-to-Order phase of the customer journey. This role will involve not only managing day-to-day program operations but also driving strategic initiatives to enhance sales efficiency, customer satisfaction, and overall business impact. The Senior Product Owner will act as a key liaison between sales, marketing, and delivery teams to ensure seamless alignment and execution across all customer interaction points. This position requires a combination of strategic vision, operational excellence, and a strong focus on process innovation to ensure sustainable growth and success. 

Responsibilities: 

Strategic Oversight: 

• Lead the development and execution of a strategic roadmap for the Lead-to-Order journey, aligning with organizational goals and sales strategies. 

• Identify and prioritize opportunities to enhance sales processes, tools, and customer engagement through innovative solutions. 

Process and Tool Optimization: 

• Drive the automation and digitization of sales processes to improve operational efficiency and enhance customer interactions. 

• Evaluate and implement advanced CRM and sales enablement tools, ensuring seamless adoption and measurable impact. 

Sales Enablement Leadership: 

• Develop and refine advanced sales playbooks, integrating data-driven insights, messaging strategies, and process improvements for diverse scenarios. 

• Act as the primary point of contact for sales enablement initiatives, ensuring alignment with cross-functional teams. 

Cross-Functional Collaboration: 

• Work with sales, marketing, and product teams to align goals, resolve challenges, and implement cohesive strategies. 

• Partner with leadership to ensure all initiatives support broader company objectives and deliver quantifiable results. 

Customer Experience Excellence: 

• Collaborate closely with the PM, Delivery Enablement, to ensure a cohesive, frictionless customer journey from lead capture through delivery handoff. 

• Gather and analyze customer feedback to identify trends, pain points, and areas for improvement. 

Data-Driven Insights: 

• Develop and maintain KPIs to measure the effectiveness of the Lead-to-Order process, using these insights to recommend strategic adjustments. 

• Partner with analytics teams to monitor sales trends, predict customer behavior, and support decision-making with actionable insights. 

Requirements: 

Experience: 

• Bachelor’s degree in Business Administration, Marketing, or related field; advanced degree preferred. 

• 8+ years of experience in program or product management, with a focus on sales enablement, customer experience, or process improvement. 

Expertise: 

• Proven success in managing complex programs or projects across cross-functional teams. 

• Strong understanding of the Lead-to-Order journey, sales processes, and enablement tools. 

Skills: 

• Exceptional project management and organizational skills, with the ability to juggle multiple priorities effectively. 

• Advanced problem-solving and analytical abilities, with a focus on leveraging data to inform decisions. 

• Outstanding communication and interpersonal skills, with the ability to influence stakeholders and drive alignment. 

Preferred Background: 

• Experience in retail, B2B sales, or automotive industries. 

• Proficiency in advanced CRM tools and sales enablement platforms.