ABOUT THE COMPANY Reformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products. ABOUT THE ROLE We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.WHAT YOU’LL DO<ul><li>Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals</li><li>Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors</li><li>Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics</li><li>Deliver a steady pipeline of short-form video assets optimized for Instagram and other social ad platforms, refreshed weekly</li><li>Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.</li></ul>WHAT YOU NEED TO SUCCEED<ul><li>Proven experience creating content for paid advertising for a DTC brand or agency, particularly for Instagram Ads (Meta platform)</li><li>A strong portfolio or examples of performance-driven video creatives</li><li>Exceptional creative instincts and a knack for storytelling in under 30 seconds</li><li>Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results</li><li>Ability to juggle multiple projects and meet tight weekly deadlines</li><li>Excellent written and verbal communication skills</li></ul>BONUS POINTS<ul><li>Experience working with DTC or wellness brands</li></ul>

FoodLabs is a pan-European Early Stage VC investor and venture studio for food, sustainability, and health. We strongly believe that entrepreneurship holds the key to pushing the boundaries in the food industry. Based in Berlin and founded by Christophe F. Maire, FoodLabs has built and invested in more than 30 early-stage FoodTech companies since 2016. We&rsquo;re backing the most ambitious, purpose-driven entrepreneurs, who are committed to changing the world&rsquo;s largest industry. With a thesis-driven and purpose-for-growth approach, FoodLabs invests in companies along the entire value chain of the food industry - 'from earth to earth'. FoodLabs has been an early investor in some of the most seminal, fastest-growing European FoodTech startups including Infarm, Meatable, Mushlabs, Sanity Group, Formo and Gorillas. In our FoodLabs studio we identify new opportunities to change the food industry, along with the most daring entrepreneurs and scientists that have what it takes to empower the transformation.

Creative Strategist(gn) @ Wellness & Lifestyle Consumer Brand, London

ABOUT THE COMPANY Reformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products. ABOUT THE ROLE We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.WHAT YOU’LL DO<ul><li>Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals</li><li>Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors</li><li>Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics</li><li>Deliver a steady pipeline of short-form video assets optimized for Instagram and other social ad platforms, refreshed weekly</li><li>Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.</li></ul>WHAT YOU NEED TO SUCCEED<ul><li>Proven experience creating content for paid advertising for a DTC brand or agency, particularly for Instagram Ads (Meta platform)</li><li>A strong portfolio or examples of performance-driven video creatives</li><li>Exceptional creative instincts and a knack for storytelling in under 30 seconds</li><li>Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results</li><li>Ability to juggle multiple projects and meet tight weekly deadlines</li><li>Excellent written and verbal communication skills</li></ul>BONUS POINTS<ul><li>Experience working with DTC or wellness brands</li></ul>

Creative Strategist(gn) @ Wellness & Lifestyle Consumer Brand, London

About the Job

About the Company

FoodLabs

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