The Senior Marketing Specialist will be responsible for designing and executing high-impact delegate marketing acquisition and sponsorship lead generation campaigns to drive delegate registrations and qualified sponsorship and exhibitor customer leads for the Sponsorship Sales Team. This role will aim to enhance the brand presence of the Fastmarkets events across the key commodity portfolios, drive delegate registrations, generate inbound leads and support the conversion of data to Marketing Qualified Leads (MQLs).PRINCIPAL ACCOUNTABILITIESMarketing Campaign Management:<ul><li>Delegate acquisition: Develop and execute high-performance multi-channel marketing campaigns focused on driving delegate registrations.</li><li>Sponsorship lead generation: Develop and execute high-performance multi-channel awareness and lead generation campaigns focused on generating MQLs.</li><li>Audience engagement: Working with subject matter experts to create compelling content and targeted messaging to attract and engage potential delegates across multiple channels.</li><li>Data-led campaign optimisations: Analyse campaign performance and use data insights to continuously optimise strategies and improve conversion rates.</li><li>Brand building: Contribute to the overall promotion and visibility of the Fastmarkets brand, integrating its presence across events, content, and marketing materials.</li></ul>Performance Tracking and Reporting:<ul><li>Delegate registration reporting: Meticulously track and report on key performance indicators (KPIs) related to delegate acquisition, including registration numbers, demographics, conversion and retention rates.</li><li>Marketing performance measurement: Measure and analyse individual channel performance and the return on investment (ROI) of marketing campaigns, demonstrating the impact on delegate revenue.</li><li>Data-led insights: Provide regular updates and insights on campaign performance to stakeholders, identifying areas for improvement and future opportunities.</li></ul>Collaboration and Leadership<ul><li>Cross-functional collaboration: Work closely with production, sales, and operations teams to align marketing activities with overall event goals and delegate targets.</li><li>Stakeholder Management: Effectively communicate campaign progress and results to key stakeholders.</li></ul>Planning &amp; Campaign Execution:<ul><li>Target audience research and segmentation: Conduct thorough market research to identify key delegate segments, their needs, and create tailored marketing campaigns for them.</li><li>Campaign strategy development: Develop detailed marketing plans, including timelines, budgets, and resource allocation, specifically for delegate acquisition.</li><li>Budget Management: Manage delegate acquisition marketing budgets effectively and ensure accurate financial tracking.</li><li>Multi-channel marketing: Execute integrated marketing campaigns across multiple channels, including email marketing, digital advertising (SEM, social media), website optimisation, content marketing, and advocacy.</li><li>Website optimisation: Collaborate with the Senior Marketing Operations Manager and other relevant stakeholders to optimise website content for delegate lead generation and conversion.</li></ul>

Our price data, forecasts, and market analyses give our customers a strategic advantage in complex, volatile and often opaque markets. Our events provide immersive experiences to network, trade and discuss the critical issues of the day.
Lithium Hangar Holdco Limited is the ultimate holding company for the Fastmarkets group of companies. Lithium Hangar Holdco Limited (14476245) is a company registered in England and Wales and is controlled by funds managed and/or advised by Astorg. Astorg is a European private equity firm with over &euro;20 billion of assets under management.

Senior Marketing Specialist (Hybrid)

About the Job

About the Company

Fastmarkets Ltd

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