The Digital Product Specialist executes lead generating marketing promotions and digital campaigns to effectively engage and interact with targeted audiences.General Responsibilities • Assists with prospect databases and demand generation/marketing automation technology to achieve objectives • Participants in digital marketing campaigns to promote lead generation • Applies deep understanding of company’s products, the competitive industry and company posture in the marketplace in responses to inquiries • Coordinates qualified leads (from Pardot) to sales team for appropriate follow-up • Assists with reports and tracks outreach/response analytics from email, website response/ inquiries, social media and direct messaging • Coordinates results of promotions Experience / Qualifications • A university degree required (i.e. Bachelors degree) or equivalent relevant work experience. • Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands • Strong communication skills; oral, written and presentation • Strong organization, planning and time management skills to achieve results • Strong personal and professional ethical values and integrity • Holds self-accountable to achieving goals and standards • Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel) • Strong interpersonal &amp; collaboration skills to work effectively with all levels of the organization including suppliers and/or external customersAdditional Responsibilities<ul><li>Ensure product information across external websites and internal tools is accurate and complete by working closely with the team responsible for updates.</li><li>Conduct regular audits of product data to identify and correct inconsistencies or errors.</li><li>Develop and enforce guidelines for the structure and presentation of product information to ensure a consistent user experience.</li><li>Work closely with product managers, marketing teams, and IT to gather and verify product data, and coordinate with the team responsible for implementing updates.</li><li>Identify opportunities to improve data management processes and tools, enhancing efficiency and accuracy.</li><li>Create and maintain documentation for data management processes and guidelines.</li><li>Provide training and support to team members on data management best practices and tools.</li><li>Generate reports on data accuracy, completeness, and other key metrics to inform decision-making.</li></ul>Desired Qualifications<ul><li>Strong attention to detail and organizational skills to conduct regular audits of product data to identify and correct inconsistencies or errors</li><li>Experience working with and managing product documentation, including its use within external partners</li><li>Proficiency with data management tools and content management systems (e.g., PIM, CMS).</li><li>Focus on product hierarchy and structure (with understanding of engineering concepts a plus)</li><li>Excellent analytical and problem-solving abilities.</li><li>Familiarity with SEO principles and web analytics tools.</li></ul><h1>SmarterTogether</h1><ul><li>Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing</li><li>Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication</li><li> As OneSensata, we are working together to make things work together </li></ul>Click here to view <a href="https://www.sensata.com/sensata-recruitment-privacy-policy">Sensata Recruitment Privacy Statement</a>Click here to view our <a href="https://www.sensata.com/sites/default/files/a/sensata_china_recruitment_privacy_policy.pdf">Sensata Recruitment Privacy Statement for China</a>NOTE:  If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly.  Type "FIND JOBS" in the Workday search bar.

Since 1963, Dynapower has provided power electronics solutions, along with an array of aftermarket services focused on continuous reliability and efficiency to an ever-expanding global customer base. We are a trusted leader in all types of power conversion equipment including high power rectifiers, inverters, DC/DC converters, integrated battery energy storage systems and transformers for use in hydrogen, e-mobility, energy storage, industrial, mining, defense and research applications. With headquarters and a 150,000 square-foot vertically integrated manufacturing facility in South Burlington, VT, Dynapower is collaborating with our partners and clients to shift the way our world uses power and advance our resilient, clean energy future.

Digital Product Specialist

The Digital Product Specialist executes lead generating marketing promotions and digital campaigns to effectively engage and interact with targeted audiences.General Responsibilities • Assists with prospect databases and demand generation/marketing automation technology to achieve objectives • Participants in digital marketing campaigns to promote lead generation • Applies deep understanding of company’s products, the competitive industry and company posture in the marketplace in responses to inquiries • Coordinates qualified leads (from Pardot) to sales team for appropriate follow-up • Assists with reports and tracks outreach/response analytics from email, website response/ inquiries, social media and direct messaging • Coordinates results of promotions&nbsp;Experience / Qualifications • A university degree required (i.e. Bachelors degree) or equivalent relevant work experience. • Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands • Strong communication skills; oral, written and presentation • Strong organization, planning and time management skills to achieve results • Strong personal and professional ethical values and integrity • Holds self-accountable to achieving goals and standards • Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel) • Strong interpersonal &amp; collaboration skills to work effectively with all levels of the organization including suppliers and/or external customersAdditional Responsibilities<ul><li>Ensure product information across external websites and internal tools is accurate and complete by working closely with the team responsible for updates.</li><li>Conduct regular audits of product data to identify and correct inconsistencies or errors.</li><li>Develop and enforce guidelines for the structure and presentation of product information to ensure a consistent user experience.</li><li>Work closely with product managers, marketing teams, and IT to gather and verify product data, and coordinate with the team responsible for implementing updates.</li><li>Identify opportunities to improve data management processes and tools, enhancing efficiency and accuracy.</li><li>Create and maintain documentation for data management processes and guidelines.</li><li>Provide training and support to team members on data management best practices and tools.</li><li>Generate reports on data accuracy, completeness, and other key metrics to inform decision-making.</li></ul>Desired Qualifications<ul><li>Strong attention to detail and organizational skills to conduct regular audits of product data to identify and correct inconsistencies or errors</li><li>Experience working with and managing product documentation, including its use within external partners</li><li>Proficiency with data management tools and content management systems (e.g., PIM, CMS).</li><li>Focus on product hierarchy and structure (with understanding of engineering concepts a plus)</li><li>Excellent analytical and problem-solving abilities.</li><li>Familiarity with SEO principles and web analytics tools.</li></ul><h1>SmarterTogether</h1><ul><li>Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing</li><li>Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication</li><li>&nbsp;As OneSensata, we are working together to make things work together&nbsp;</li></ul>Click here to view <a href="https://www.sensata.com/sensata-recruitment-privacy-policy">Sensata Recruitment Privacy Statement</a>Click here to view our <a href="https://www.sensata.com/sites/default/files/a/sensata_china_recruitment_privacy_policy.pdf">Sensata Recruitment Privacy Statement for China</a>NOTE:&nbsp; If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet&nbsp;to apply directly.&nbsp; Type "FIND JOBS" in the Workday search bar.

Digital Product Specialist

About the Job

About the Company

Dynapower

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