<div><div>Purpose To drive SensorFlow’s revenue pipeline by leading all lead generation initiatives, including outbound prospecting, digital and email campaigns, and strategic referrals. This role plays a critical bridge between Sales and Marketing, building high-quality hotel leads, nurturing demand, and accelerating top-of-funnel growth across key markets. Key Responsibilities<ol><li>Own and execute all lead generation strategies with Marketing, including:<ol><li>LinkedIn, Meta, and Google ad campaigns</li><li>Email automation and nurture sequences</li><li>Outbound prospecting (via tools like SalesQL, HubSpot, etc.)</li><li>Strategic partner referrals and customer referral programmes</li></ol></li><li>Design and manage outreach playbooks <ol><li>Tailored to different hotel profiles (e.g. city, resort, serviced residence) to engage decision-makers effectively.</li></ol></li><li>Collaborate with Strategic Accounts &amp; Sales<ol><li>Align targeting, qualify leads, and ensure follow-up cadence converts into Sales Qualified Leads (SQL).</li></ol></li><li>Track and report on performance<ol><li>Including cost per lead, lead-to-SQL conversion, and campaign ROI across all channels.</li></ol></li><li>Continuously test and optimise campaign performance<ol><li>Using A/B testing, segmentation, and messaging iterations.</li></ol></li></ol> Key Metrics<ol><li>Number of leads generated monthly</li><li>% of leads converting to SQLs</li><li>Cost per lead (CPL) and ROI per campaign</li><li>% contribution to total sales pipeline</li></ol> Why This Role Matters<ul><li>You’ll be the central engine for pipeline growth at SensorFlow, directly shaping the quality and volume of hotel leads we generate.</li><li>You’ll have the opportunity to lead initiatives that resonate deeply with hotel decision-makers and play a key role in SensorFlow’s expansion across Asia and beyond.</li><li>Your work helps connect hotels with solutions that improve their energy efficiency, operational visibility, and guest satisfaction, a powerful value proposition in today’s hospitality landscape.</li></ul></div></div>

SensorFlow is a Singapore government-funded company who make smart energy-efficient hotels a reality. Their wireless room automation &amp; energy management solutions are flexible, easy to install and have provided proven energy savings of up to 30% per room per year. Their goal is to make the world a greener place and develop new innovative, affordable sustainable solutions.

Sales Development Manager

<div><div>Purpose To drive SensorFlow’s revenue pipeline by leading all lead generation initiatives, including outbound prospecting, digital and email campaigns, and strategic referrals. This role plays a critical bridge between Sales and Marketing, building high-quality hotel leads, nurturing demand, and accelerating top-of-funnel growth across key markets. Key Responsibilities<ol><li>Own and execute all lead generation strategies with Marketing, including:<ol><li>LinkedIn, Meta, and Google ad campaigns</li><li>Email automation and nurture sequences</li><li>Outbound prospecting (via tools like SalesQL, HubSpot, etc.)</li><li>Strategic partner referrals and customer referral programmes</li></ol></li><li>Design and manage outreach playbooks&nbsp;<ol><li>Tailored to different hotel profiles (e.g. city, resort, serviced residence) to engage decision-makers effectively.</li></ol></li><li>Collaborate with Strategic Accounts &amp; Sales<ol><li>Align targeting, qualify leads, and ensure follow-up cadence converts into Sales Qualified Leads (SQL).</li></ol></li><li>Track and report on performance<ol><li>Including cost per lead, lead-to-SQL conversion, and campaign ROI across all channels.</li></ol></li><li>Continuously test and optimise campaign performance<ol><li>Using A/B testing, segmentation, and messaging iterations.</li></ol></li></ol> Key Metrics<ol><li>Number of leads generated monthly</li><li>% of leads converting to SQLs</li><li>Cost per lead (CPL) and ROI per campaign</li><li>% contribution to total sales pipeline</li></ol> Why This Role Matters<ul><li>You’ll be the central engine for pipeline growth at SensorFlow, directly shaping the quality and volume of hotel leads we generate.</li><li>You’ll have the opportunity to lead initiatives that resonate deeply with hotel decision-makers and play a key role in SensorFlow’s expansion across Asia and beyond.</li><li>Your work helps connect hotels with solutions that improve their energy efficiency, operational visibility, and guest satisfaction, a powerful value proposition in today’s hospitality landscape.</li></ul></div></div>

Sales Development ManagerNew

About the Job

About the Company

Sensor Flow

Similar Jobs

Large Project Sales and Tendering Manager

Large Project Sales and Tendering Manager

Sector Sales Specialist - Oil & Gas

Sector Sales Specialist - Oil & Gas

Sales Manager

Sales Manager

Sales Development Associate - German Speaker

Sales Development Associate - German Speaker

Strategic Marketing Manager (FTC)

Strategic Marketing Manager (FTC)

Global Head of Sales Development

Global Head of Sales Development

Global Head of Sales Development

Global Head of Sales Development

Enterprise Sales Manager-Malaysia

Enterprise Sales Manager-Malaysia

Sales Development Representative=Thailand

Sales Development Representative=Thailand

Marketing Manager

Marketing Manager