Why This Role Matters We’re a fast-growing scale-up reshaping how people use and pay for electricity.  Our smart energy tariffs make energy more flexible and more a:ordable. Most people don’t even know this is possible yet — or how they benefit. That’s where you come in.  Backed by €35M+ from leading VCs and trusted by 150,000+ customers across B2C and B2B, we’re scaling fast. Marketing, Brand &amp; Communications will be a key lever to accelerate that growth and deepen our market position.  This isn’t a typical D2C playbook. The category is complex, often overlooked — and full of  potential. You won’t just manage CPAs; you’ll build the growth engine across online and offline, from strategy to impactful hands-on execution.  What You’ll Do <ul><li>Build and lead a high-performing Marketing, Brand &amp; Communications team (currently 7 FTE); hire, coach, set goals, and develop the operating model further. </li><li>Own all marketing channels end-to-end across Online as well as Offline and establish a setup that allows continuous testing to identify the most impactful playbooks; rather five sharp tests a month vs. one “perfect” quarterly campaign. </li><li>Own and Develop Rabot’s brand: positioning, narrative, identity — establish Rabot Energy as a leading B2C &amp; B2B sustainable energy brand. </li><li>Scale SEO and our GEO muscle (Generative Engine Optimization / AI Overviews) as an emerging acquisition channel. </li><li>Own PR/Communications: messaging &amp; narrative architecture, media relations, creator/influencer and partnership strategy, and issues/crisis comms playbook.</li><li>Strengthen lifecycle/CRM (email, push, in-app, referral) to improve activation, retention, and LTV  </li><li>Pilot and scale non-digital growth plays — OOH, print, experiential/PR stunts — with clear hypotheses and lightweight measurement to unlock repeatable, word-of-mouth growth. </li><li>Drive our Performance Marketing engine across Meta, native, paid search and affiliates and explore new channels (TikTok, Reddit, YouTube Demand Gen, creators, partnerships) — and stop what doesn’t work. </li><li>Become our Rabot spokesperson and represent across Media and conferences. </li><li>Own measurement &amp; economics: attribution, incrementality, LTV/CAC, payback, and a transparent KPI stack.</li></ul> What You Bring <ul><li>6+ years in Marketing/Brand/Comms with 3+ years people leadership; you’ve built teams and upgraded talent. </li><li>From 0→1 and 1→n: proven track record launching channels across online and offline and scaling them profitably with a hands-on mentality. </li><li>Deep Meta and/or native expertise; SEO (and ideally GEO/AI Overviews) exposure is a strong plus. </li><li>Hands-on performance chops across creative, targeting, bidding, landing pages, and funnel design. </li><li>PR/Comms experience: media strategy, narrative development, spokesperson enablement, and crisis readiness. </li><li>Test-and-learn leader: bold bets, clear hypotheses, clean readouts; you know when to A/B vs. ship. </li><li>Operates well in ambiguous, fast-changing environments; brings structure without slowing things down. </li><li>A builder’s mindset: resourceful, experimental, outcome obsessed.</li><li>German language skills required; Business-fluent English</li><li>Nice to have:<ul><li>Experience in regulated or utility-adjacent categories (energy, fintech, telco, mobility). </li><li>Experience with MMM, incrementality, server-side tracking, and privacy-safe growth.</li></ul></li></ul> The Details <ul><li>Location: Berlin </li><li>Reporting to: Chief Commercial Officer (CCO). </li><li>Comp &amp; benefits: Attractive salary and meaningful equity package, growth budget, and modern benefits </li></ul>

Der Energieanbieter RABOT Charge macht es f&uuml;r jeden m&ouml;glich, unkompliziert aktiver Teil der Energiewende zu werden. RABOT Charge denkt Energie neu und bietet f&uuml;r Kund*innen einen dynamischen Stromtarif f&uuml;r Haushalt und Elektroauto mit 100% &Ouml;kostrom an. Das hei&szlig;t, im Gegensatz zu anderen Stromanbietern, kauft Rabot Charge Strom kurzfristig &uuml;ber den Day-Ahead und Intraday-Markt ein, nutzt somit die st&uuml;ndlichen Preisschwankungen an der Stromb&ouml;rse und gibt den Einkaufspreis direkt an Kund*innen weiter. So k&ouml;nnen zum Beispiel E-Autos automatisiert dann geladen werden, wenn der B&ouml;rsenstrompreis in einem festgelegten Ladezeitfenster besonders gering ist. Da bei viel Wind und Sonne die Preise niedrig sind, wird so nicht nur der Geldbeutel geschont, sondern auch die Umwelt. Den Energieverbrauch sowie das smarte und automatisierte Energiemanagement k&ouml;nnen Verbraucher*innen in Echtzeit in der RABOT Charge App nachverfolgen und steuern. Ziel ist es, intelligenten und nachhaltigen Stromkonsum f&uuml;r jeden zug&auml;nglich zu machen und den Ausbau erneuerbarer Energien voranzutreiben, um den Klimawandel zu bek&auml;mpfen.

Head of Marketing & Brand (m/f/d)

Why This Role Matters We’re a fast-growing scale-up&nbsp;reshaping how people use and pay for electricity.&nbsp; Our smart energy tariffs make energy more flexible and more a:ordable. Most people don’t even&nbsp;know this is possible yet&nbsp;—&nbsp;or how they benefit. That’s where you come in.&nbsp; Backed by&nbsp;€35M+&nbsp;from leading VCs and trusted by&nbsp;150,000+ customers across B2C and B2B,&nbsp;we’re scaling fast. Marketing, Brand &amp; Communications will be a key lever to accelerate that&nbsp;growth and deepen our market position.&nbsp; This isn’t a typical D2C playbook. The category is complex, often overlooked&nbsp;—&nbsp;and full of &nbsp;potential. You won’t just manage CPAs; you’ll build the growth engine across online and offline, from strategy to&nbsp;impactful&nbsp;hands-on execution.&nbsp; What You’ll Do <ul><li>Build and lead&nbsp;a high-performing&nbsp;Marketing, Brand &amp; Communications team&nbsp;(currently&nbsp;7&nbsp;FTE); hire, coach, set goals, and&nbsp;develop&nbsp;the operating model&nbsp;further.&nbsp;</li><li>Own&nbsp;all&nbsp;marketing&nbsp;channels&nbsp;end-to-end across&nbsp;Online&nbsp;as well as&nbsp;Offline&nbsp;and&nbsp;establish&nbsp;a setup that allows continuous testing&nbsp;to&nbsp;identify the most impactful playbooks; rather&nbsp;five sharp tests a month&nbsp;vs.&nbsp;one “perfect” quarterly campaign.&nbsp;</li><li>Own and Develop Rabot’s&nbsp;brand: positioning, narrative, identity&nbsp;—&nbsp;establish&nbsp;Rabot&nbsp;Energy&nbsp;as a leading B2C &amp; B2B sustainable energy brand.&nbsp;</li><li>Scale SEO&nbsp;and&nbsp;our&nbsp;GEO muscle (Generative Engine Optimization / AI Overviews)&nbsp;as&nbsp;an emerging acquisition channel.&nbsp;</li><li>Own PR/Communications: messaging &amp; narrative architecture, media relations,&nbsp;creator/influencer and partnership strategy, and&nbsp;issues/crisis comms&nbsp;playbook.</li><li>Strengthen lifecycle/CRM&nbsp;(email, push, in-app, referral) to improve activation,&nbsp;retention, and LTV&nbsp;&nbsp;</li><li>Pilot and scale non-digital growth plays&nbsp;—&nbsp;OOH, print, experiential/PR stunts&nbsp;—&nbsp;with&nbsp;clear hypotheses and lightweight measurement to unlock repeatable, word-of-mouth&nbsp;growth.&nbsp;</li><li>Drive our Performance&nbsp;Marketing engine&nbsp;across&nbsp;Meta,&nbsp;native, paid search&nbsp;and&nbsp;affiliates&nbsp;and&nbsp;explore new&nbsp;channels&nbsp;(TikTok, Reddit, YouTube Demand Gen, creators,&nbsp;partnerships)&nbsp;—&nbsp;and stop what doesn’t work.&nbsp;</li><li>Become our Rabot spokesperson&nbsp;and represent&nbsp;across&nbsp;Media and conferences.&nbsp;</li><li>Own measurement &amp; economics: attribution, incrementality, LTV/CAC, payback, and a&nbsp;transparent KPI stack.</li></ul> What You Bring <ul><li>6+ years&nbsp;in Marketing/Brand/Comms with&nbsp;3+ years people leadership; you’ve built&nbsp;teams and upgraded talent.&nbsp;</li><li>From 0→1 and 1→n: proven track record launching channels&nbsp;across online and offline&nbsp;and scaling them profitably&nbsp;with a&nbsp;hands-on mentality.&nbsp;</li><li>Deep Meta and/or native&nbsp;expertise;&nbsp;SEO&nbsp;(and ideally&nbsp;GEO/AI Overviews) exposure is a&nbsp;strong plus.&nbsp;</li><li>Hands-on performance chops&nbsp;across creative, targeting, bidding, landing pages, and&nbsp;funnel design.&nbsp;</li><li>PR/Comms experience: media strategy, narrative development, spokesperson&nbsp;enablement, and crisis readiness.&nbsp;</li><li>Test-and-learn leader: bold bets, clear hypotheses, clean readouts; you know when to&nbsp;A/B vs. ship.&nbsp;</li><li>Operates well in&nbsp;ambiguous, fast-changing&nbsp;environments; brings structure without&nbsp;slowing things down.&nbsp;</li><li>A&nbsp;builder’s mindset: resourceful, experimental, outcome&nbsp;obsessed.</li><li>German language skills required; Business-fluent English</li><li>Nice to have:<ul><li>Experience in&nbsp;regulated or utility-adjacent&nbsp;categories (energy, fintech, telco, mobility).&nbsp;</li><li>Experience with&nbsp;MMM, incrementality, server-side tracking, and privacy-safe growth.</li></ul></li></ul> The Details <ul><li>Location: Berlin&nbsp;</li><li>Reporting to: Chief Commercial Officer (CCO).&nbsp;</li><li>Comp &amp; benefits: Attractive salary and meaningful equity package, growth budget,&nbsp;and modern benefits </li></ul>

Head of Marketing & Brand (m/f/d)

About the Job

About the Company

RABOT Charge

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