Responsible for day-to-day execution and optimization of search engine marketing campaigns to drive qualified leads, awareness, and conversions. Work closely with the campaign managers and internal stakeholders to ensure paid search is launched and performance aligns with activation objectives.​<ul><li>Keywork research and analysis: conduct in-depth keyword analysis: clustering, and intent analysis to identify the right keywords and inform campaign structure.​</li><li>Campaign setup and management: Build, QA and launch campaigns in Google and Microsoft Ads, ensuring alignment with campaign plan and priorities. ​</li><li>Optimisation and testing: test ad copy, keyword match types, bidding strategies and work with campaign manager + ops team to improve landing pages quality scores and conversion efficiency ​</li><li>Performance monitoring and reporting: track daily/weekly performance and turn data into actionable insights and optimisation recommendations for campaign owner – including reporting that tells a clear story.​</li><li>Seach ad content guidance: collaborate with campaign managers, content leads and coms leads to guide on best practices for search ad messaging – including keyword alignment, structure, extensions and tone. Great if candidate has some experience writing search ads.​</li><li>Collaboration : be internal paid search expert, supporting group marketing and regional coms team. Collaborate closely with web analytics colleagues to ensure accurate tracking, Tagging and data in PiwikPro/G4A, dashboards etc.</li></ul>

Ramboll has launched its management consulting division in the US with a focus on delivering sustainable solutions to our clients, driven by science, engineering, and economics.
Ramboll, a global consulting and engineering firm based in Denmark, delivers a broad range of sustainability consulting services and solutions in the environment &amp; health, water, energy, and manufacturing markets. We serve corporate clients that are mid-size to global players in manufacturing, utilities, private equity, financial services, and real estate. Our clients seek Ramboll&rsquo;s guidance and leadership in decarbonization, transitioning to a low-carbon economy, and developing sustainable, resilient business models.
Fast facts about Ramboll:
<ul>
<li>16,500 employees worldwide</li>
<li>300 offices across 35 countries</li>
<li>1.899 billion Euros in Revenue</li>
<li>6 Markets: Buildings, Transport, Energy, Environment &amp; Health, Water and Management Consulting</li>
</ul>

Senior Paid Search Specialist 

Responsible for&nbsp;day-to-day execution and optimization of search engine marketing campaigns to drive qualified leads, awareness, and conversions. Work closely with the campaign managers and internal stakeholders to ensure paid search is launched and performance aligns with activation objectives.​<ul><li>Keywork research and analysis: conduct in-depth keyword analysis: clustering, and intent analysis to identify&nbsp;the right keywords and inform campaign structure.​</li><li>Campaign setup and management: Build, QA and launch campaigns in Google and Microsoft Ads, ensuring alignment with campaign plan and priorities. ​</li><li>Optimisation&nbsp;and testing: test ad copy, keyword match types, bidding strategies and work with campaign manager + ops team to improve landing pages quality scores and conversion efficiency ​</li><li>Performance monitoring and reporting: track daily/weekly performance and turn data into actionable insights and optimisation recommendations for campaign owner – including reporting that tells a clear story.​</li><li>Seach ad content guidance: collaborate with campaign managers, content leads and coms leads to guide on best practices for search ad messaging – including keyword alignment, structure, extensions and tone. Great if candidate has some experience writing search ads.​</li><li>Collaboration : be internal paid search expert, supporting group marketing and regional coms team. Collaborate closely with web analytics colleagues to ensure accurate tracking, Tagging and data in PiwikPro/G4A, dashboards etc.</li></ul>

Senior Paid Search Specialist

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Ramboll Management Consulting

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