As the Senior Regional Marketing Manager, you will deploy and optimize demand generation programs to drive revenue growth across Asia. You will collaborate with sales, partner, and customer success teams to execute strategic go-to-market plans. Your focus remains on new logo acquisition and customer expansion through data-driven performance analysis. This role requires a resourceful strategic thinker who can lay a foundation and see complex projects through to completion.What You'll Do<ul><li>Own the strategic vision and execution of regional marketing plans to impact revenue growth</li><li>Deliver cohesive regional programs including events, paid media, and partner co-marketing</li><li>Communicate with key stakeholders to build a comprehensive marketing roadmap for Asia</li><li>Collaborate with the partner team to build and execute joint marketing strategies</li><li>Partner with sales teams to deliver customized pipeline generation programs</li><li>Build an experiential marketing strategy including virtual and in-person field events</li><li>Drive scalability by incorporating global brand and demand programs into regional efforts</li><li>Manage the regional marketing budget and report ROI to leadership</li><li>Create and monitor comprehensive follow-up strategies for the entire campaign lifecycle</li><li>Provide onsite support for regional events as needed</li></ul>What You'll NeedMinimum Qualifications<ul><li>Bachelor's degree or equivalent relevant career experience</li><li>6+ years of experience in regional field or demand generation marketing in Asia</li></ul>Preferred Qualifications<ul><li>Experience supporting sales teams to meet pipeline and revenue targets</li><li>Proficiency with Account-Based Marketing (ABM) programs and integrated marketing strategies</li><li>Experience collaborating with globally distributed teams and geographically dispersed vendors</li><li>Skill with tools such as Marketo, Salesforce, Monday.com, and 6Sense</li><li>Strong communication skills with the ability to convey complex data to diverse audiences</li><li>Ability to thrive in a fast-paced and adaptable environment</li><li>Experience with end-to-end event operations and executive-level speaker management</li><li>Business-level fluency in Japanese or Mandarin to support customers in Japan and Taiwan is advantageous</li></ul>Travel Requirement &amp; Working Conditions<ul><li>Ability to travel up to 25% for overseas meetings, onsite events, and partner engagements</li></ul><div>Workiva is an Equal Employment Opportunity Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email <a href="mailto:talentacquisition@workiva.com">talentacquisition@workiva.com</a>. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.</div>#LI-A1

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Senior Regional Marketing Manager

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Workiva

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