Area Sales Manager

Position Purpose

As an Area Sales Manager (ASM) at TOMRA, your mission is to drive growth and expand TOMRA’s presence in Japan by managing direct sales and key customer accounts. You will take ownership of the full sales cycle, from identifying new business opportunities to delivering tailored solutions that meet customer needs.

In this role, you will proactively detect projects, establish strong relationships with key decision-makers, and position TOMRA as a trusted partner in the industry. Where applicable, you will also manage representative agencies, ensuring alignment with TOMRA’s sales strategies and goals. Your ability to understand customer requirements and provide customized solutions will be critical in achieving and exceeding sales targets.

With a hunter mentality and strong consultative approach, you will help drive TOMRA’s continued success in Japan, contributing to the company’s reputation as a leader in innovative sorting and food processing solutions.

Key Responsibilities

Operations

• Achieve sales targets while driving profitability, revenue, and market share
• Develop and maintain strong relationships with customers and key accounts, acting as TOMRA’s ambassador
• Conduct regular site visits to meet with engineering, operations, and maintenance teams
• Follow up on customer inquiries, ensuring a high level of service and support
• Maintain deep technical proficiency across TOMRA’s Fresh & Processed product portfolio
• Build and manage a robust sales pipeline, identifying new business opportunities
• Provide accurate and timely sales reporting, including activity reviews and movement plans
• Represent TOMRA professionally at trade shows and industry events, providing post-show feedback
• Collaborate with internal teams to relay market intelligence for R&D and business strategy
• Support hiring efforts to expand the sales team as needed
• Ensure the accuracy of Salesforce records and adherence to reporting protocols
• Observe equipment performance at customer sites and discuss technology solutions to improve efficiency
• Promote a “Safety First” culture throughout the company, our customers, and our industry 

Relationship and Stakeholder Management

• Strong communicator and relationship builder who fosters trust, ownership, and collaboration
• Maintains professionalism in conflict resolution, communicating disagreements effectively without creating tension
• Team-oriented and proactive, quickly establishing rapport and strengthening relationships with colleagues
• Takes initiative in giving and soliciting feedback, ensuring clarity and mutual understanding