Partnerships & Events Marketing Manager

About The Role

What you would be doing: We are excited to add a Marketing Manager to help grow our partnership, community, and events marketing programs. Reporting to the Head of Marketing, this role requires a blend of partnership marketing expertise and event know-how to create a comprehensive presence for Elephant Energy’s products and mission. Other responsibilities include, though are not limited to:

Big things:

• Develop our partnership marketing strategy: Work with cross-functional stakeholders to create, deploy, and report on co-marketing initiatives with partners such as utilities, energy and storage providers (solar and battery installers), local contractors, and energy advocates to broaden our reach and credibility.
• Manage and grow local community partnerships: Work with our market based General Managers and the Head of Marketing to develop a strategy and then execute local partnerships programs to drive community engagement, build brand awareness, and enable lead generation.
• Build and maintain marketing material: Develop a playbook and corresponding material set, like email templates, landing pages, presentations, and brochures, to effectively communicate the benefits of home electrification and Elephant Energy products.
• Monitor and evaluate success: Analyze partnership and event performance through lead data, conversions, and attendee feedback, adjusting strategies as needed to maximize ROI.
• Identify and evaluate event opportunities: Research, analyze, and recommend the climate and energy events with the highest likelihood of reaching our target customer: homeowners looking for a climate-friendly home. This may include trade shows, local fairs, home improvement expos, and sustainability events.
• Coordinate event logistics: Handle all event logistics from booking and setup to staffing and teardown. Work closely with event organizers, vendors, and internal teams to ensure smooth execution.

Little Things:

• Manage brand consistency: Ensure all partnership content adheres to Elephant Energy and Partners brand guidelines and messaging strategy.
• Support Sales Team with Swag and Leave-Behinds: Design and order branded swag and other materials that help keep Elephant Energy visible and top-of-mind for homeowners.
• Develop Sales Support Resources: Build toolkits for internal and partner sales teams, including scripts, product guides, one-sheeters, and FAQs.

What you won’t be doing:

• Paid marketing and reporting
• Social media management
• Public relations 

Timeline for role expectations:

1. Within one month, you will:
   • Gain a deep understanding of our business and competitive landscape within each market we serve.
   • Review our existing partnerships and events strategy and what is working and where there are opportunities for improvement.
   • Hold one-on-one meetings with cross-functional team members to gather insights and perspectives.
2. Within three months, you will:
   • Audit existing partnerships and events marketing material. Identify gaps and create a plan to build a robust toolkit.
   • Meet with existing partner teams to set shared goals and set up regular check-ins to monitor progress.
3. Within six months, you will:
   • Develop and own our events strategy, calendar, and staffing in support with metro GMs.
   • Create a framework and corresponding playbook for partner marketing initiatives.

Success in this role looks like/can be measured as: 

1. Developing and constantly refining our partnerships and events marketing approach to maximize lead volume and scalability.
2. Building strong relationships and alliances that contribute to meeting business objectives and align with our mission to #electrifyeverything.

You're a great fit for this role if you have:

• 3+ years of partnership and/or event marketing experience, ideally in the home services space.
• Partnership-Building Skills: Experience building, supporting, and managing relationships with external partners to drive brand and business growth.
• Events Enablement: Strong understanding of the sales process, with the ability to create and refine materials and scripts that resonate with potential customers.
• Communication and Writing Skills: Ability to create compelling content for various platforms, from email campaigns to product brochures.
• Project Management: Strong organizational skills, with the ability to manage multiple projects and deadlines.
• Independent with a Collaborative Spirit: Ability to work independently in a remote-first environment while coordinating closely with sales, marketing, and leadership teams.
• Are passionate for the problem we are working to solve. Experience in clean energy, sustainability, or home improvement sectors is a plus. 

Indicators this may not be the right role for you

• You rely on clarity, organization, and structure to succeed but struggle to create them independently.
• You struggle to make data-driven decisions when you only have 80% of the data you would ideally want.
• You lack conviction in your views, or you struggle to change them when appropriate.
• You shy away from interpersonal interactions and aren’t energized by interacting with partners, customers, and stakeholders.
• You lack passion for the problem we’re trying to solve.

Total Compensation

• Annual base salary of $75,000-$90,000 
• Stock options, commensurate with experience and in line with internal equity bands
• Medical, dental insurance covered at 75% for employees
• 401k with 6% company match
• 10 company holidays and unlimited Paid Time Off (vacation & wellness/illness)
• Home Electrification Incentives
• Flexible, hybrid work environment

Location: While this position is posted in Boston, and we expect this hire to be a regular presence at events in the greater Boston area, Elephant Energy’s positions can be fully remote and you can work from home. We are a Hybrid company with Herdquarters in Broomfield, Colorado and get together as a team semi-annually in Colorado.