Director, Digital & Demand

A day in the life 

Prologis seeks a dynamic, strategic, and people-focused Director of Digital & Demand to lead the strategy and execution of digital marketing and demand generation initiatives to drive growth, customer acquisition, and retention. This role requires a visionary leader who thrives at the intersection of creativity, technology, and performance analytics, with the ability to scale high-impact marketing programs aligned with business goals. This position plays a crucial role in optimizing the overall digital customer journey for our B2B customers and driving digital business growth.  

Key responsibilities include:  

• Develop the vision for Prologis’ end-to-end digital experience strategy focused on brand visibility, customer engagement, lead generation and sales.  

• Develop and lead an integrated digital marketing strategy across web, social media, paid media, email, SEO, and emerging digital channels. 

• Ensure consistent brand messaging and customer experience across all digital touchpoints. 

• Identify and adopt new technologies and platforms to stay ahead in a rapidly evolving digital landscape. 

• Own the global demand generation strategy, driving pipeline growth through multi-channel campaigns, ABM (Account-Based Marketing), and personalized customer journeys. 

• Collaborate with sales and product teams to align marketing campaigns with pipeline and revenue goals. 

• Implement and optimize lead nurturing programs that accelerate the buyer journey. 

• Develop strategies derived from consumer data to drive traffic, optimize marketing spend, identify cross sell opportunities, introduce new products, enable omni channel distribution, and build a strong brand. 

• Leverage analytics and marketing automation tools to track campaign performance, measure ROI, and provide actionable insights. 

• Manage and allocate the digital marketing budget effectively, ensuring strategic investment in technologies and platforms that support scalable, future-ready marketing initiatives and drive measurable impact. 

• Coordinate with IT to evaluate, launch, and maintain digital commercial technologies and solutions to enable digital strategy. 

• Build, mentor, and lead a high-performing team of digital marketers and demand generation professionals. Foster a culture of innovation and continuous improvement within the team. 

• Build strong cross-functional relationships with sales, product, and customer success teams to ensure alignment on goals and execution. 

• Manage productive relationships with external agencies and technology providers to support marketing objectives. 

Building blocks for success 

Required:  

• 8+ years of experience in digital marketing and demand generation (including roles with increasing responsibility), with a proven track record of driving growth in B2B environments.  

• Expertise in marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, Tableau). 

• Strong knowledge of SEO/SEM and paid media strategies. 

• Expertise in design-building ABM programs, with a history of success in embedding marketing roles within account management teams to enhance client relationships. 

• Demonstrated ability to develop and execute integrated marketing campaigns that deliver measurable results. 

• Exceptional communication, leadership skills, with a history of building and managing high-performing teams as well as productive relationships across functions.  

• Strategic thinker with strong analytical, creative, and project management skills. 

Preferred:  

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).