Retail Sales ManagerNew

 About Easy Solar

Easy Solar is a West African company transforming the way households and businesses live, work and play; by making high-quality energy products affordable and accessible. Our market ranges from off or partial grid households and businesses to customers looking to supplement their energy needs. Easy Solar distributes a range of solar products, appliances and complementary lifestyle products, while providing customers with consumer-financing solutions through mobile technology. The technology enables customers to make small payments over time until they own the product outright. Sales are done through our ever-expanding network of agents and shops across the country.

Easy Solar is currently operational in Sierra Leone and Liberia, and our products and services have reached over 1,000,000 people since launching operations in 2016.

 About the Role

We are looking for a dynamic and results-driven Retail Sales Manager to lead our retail sales channel in Sierra Leone. This role is all about driving revenue growth, expanding our customer base, and ensuring our Pay As You Go (PAYGO) model reaches more people who need it. If you are a strategic thinker with a passion for sales and a knack for motivating teams, we want to hear from you!

Roles & Responsibilities

Sales Strategy & Execution

• Develop and execute  strategies to drive revenue and customer acquisition.
• Identify and explore new market opportunities to expand our reach.
• Set and track key sales targets, making sure we stay on course.
• Streamline sales processes to improve efficiency and customer experience.
• Implement the Collaborative Planning, Forecasting and Replenishment (CPFR) approach to improve sales forecasting, optimize inventory levels and enhance distribution efficiency.

• Work closely with the credit team to support strong repayment rates.
• Coordinate with credit and collections teams to ensure smooth repayment processes.
• Leverage data insights from the credit team to refine sales strategies and improve customer acquisition quality.
• Align sales efforts with credit risk mitigation strategies to maintain a healthy customer portfolio.

• Lead, train, and inspire a high-performing sales team.
• Set clear sales goals and provide ongoing coaching and feedback.
• Create a culture of accountability, teamwork, and continuous learning.

• Grow our agent and distributor network to increase our market presence.
• Build partnerships with financial institutions and local businesses to make our products more accessible.
• Lead expansion efforts into underserved areas, bringing energy and device solutions to more communities.

• Use data to assess performance and uncover growth opportunities.
• Provide regular sales reports and insights to senior management.
• Leverage CRM tools to track sales trends and customer interactions.
• Apply CPFR principles to align sales planning with demand forecasting and supply chain management.

• Implement strategies to improve repayment rates and customer retention.
• Work with marketing to develop campaigns that drive demand and loyalty.
• Ensure top-notch customer service and after-sales support.

What we are looking for

• Bachelor's degree in Business, Sales, Marketing, or a related field (MBA is a plus).
• 5+ years of experience in sales leadership, ideally in off-grid solar, fintech, telecom, consumer electronics or FMCG.
• Proven track record of driving sales growth and leading successful teams.
• Strong analytical skills with the ability to use data to inform decisions.
• Excellent leadership, communication, and negotiation skills.
• Experience in emerging markets, particularly in last-mile distribution, is a plus.
• Familiarity with CPFR methodologies and their application in sales forecasting and inventory management.
• Expertise in credit portfolio management, including credit risk analysis and collections optimization.

What success looks like

• Meeting and exceeding revenue and sales targets.
• Expanding and strengthening our distribution network.
• Increasing customer acquisition and retention.
• Maintaining strong repayment rates.
• Leading a motivated, high-performing sales team.
• Successfully implementing CPFR to optimize sales and supply chain efficiency.
• Effectively managing credit risk while growing the PAYGO portfolio.

What we offer

• A very attractive, performance-based, remuneration with benefits
• Plenty of opportunities to grow within the company
• The opportunity to take part in one of Sierra Leone’s most exciting entrepreneurial companies that has a strong commitment to outstanding customer service, user-friendly, high-quality life-changing devices and environmental sustainability
• Frequent coaching and training
• The opportunity to work closely with a young, international, tech-driven team of renewable energy enthusiasts 

DEADLINE FOR SUBMISSION OF APPLICATIONS IS 6TH JUNE 2025