It's fun to work in a company where people truly BELIEVE in what they're doing!We're committed to bringing passion and customer focus to the business.Position: Specialist, Digital MarketingReport to Title: Director, Digital MarketingLocation: U.S. RemoteDate: April 2026Position OverviewOur Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel.ResponsibilitiesCampaign Planning &amp; Orchestration<ul><li>Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective</li><li>Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths</li><li>Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality</li></ul>Marketing Operations &amp; Automation<ul><li>Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates</li><li>Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment</li><li>Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization</li></ul> Reporting, Insights &amp; Optimization<ul><li>Build and maintain dashboards to track campaign, funnel, and lead performance</li><li>Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution</li><li>Review attribution and source tracking to ensure accurate reporting across channels</li></ul>Selective Hands-On Execution<ul><li>Execute strategic email campaigns within HubSpot</li><li>Build and optimize landing pages for key initiatives</li><li>Collaborate with the Web &amp; SEO Platform Owner on website updates, conversion tools, and campaign integrations</li></ul>QA &amp; Continuous Improvement<ul><li>Conduct campaign quality assurance across all channels prior to launch</li><li>Validate tracking, attribution, and data integrity</li><li>Identify optimization opportunities based on performance insights</li></ul>Working with External Partners<ul><li>Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required</li><li>Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards</li><li>Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth</li></ul>Basic Qualifications                                                 <ul><li>3–5 years of experience in digital marketing, marketing operations, or campaign management</li><li>Strong hands-on experience with HubSpot (certification preferred)</li><li>Experience working with Google Advertising and conversion tracking</li><li>Solid understanding of buyer journeys, funnel strategy, and conversion optimization</li><li>Proven ability to manage multiple stakeholders, projects, and timelines</li><li>Excellent communication, collaboration, and organizational skills</li><li>Detail-oriented mindset with a strong focus on quality and accuracy</li></ul>#LI-REMOTEif you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

C&amp;D Technologies, Inc. is a technology company that produces and markets systems for the power conversion and storage of electrical power, including industrial batteries and electronics. This specialized focus has established the company as a leading and valued supplier of products in reserve power systems and electronic power supplies. C&amp;D's success in these key markets has been supported by dedication to customer service. The company's core business focuses on reserve power systems supplied to leading operators of telecommunications, data transmission, infrastructure computer systems and utilities to enable them to maintain critical operations during power outages.

Digital Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!We're committed to bringing passion and customer focus to the business.Position: Specialist, Digital MarketingReport to Title: Director, Digital MarketingLocation: U.S. RemoteDate: April 2026Position OverviewOur Digital Marketing team plays a key role in modernizing how we engage customers, support our Commercial Organization while driving demand through scalable date-driven programs. The Digital Marketing Specialist serves as the operational hub for campaign execution and marketing operations. This role combines hands-on marketing automation expertise with strong campaign orchestration and cross-functional coordination. This works closely with Marketing Communications, Sales, Web/SEO, and external partners to translate business objectives into well-executed digital campaigns—ensuring consistency, data quality, and measurable performance across the funnel.ResponsibilitiesCampaign Planning &amp; Orchestration<ul><li>Partner closely with Marketing Communications after receiving the campaign brief to consult on and design the most appropriate digital campaign in support of the business objective</li><li>Design funnel architecture by mapping buyer journey stages to campaign touchpoints and conversion paths</li><li>Coordinate execution across internal team members and external partners to ensure consistent messaging, timing, and quality</li></ul>Marketing Operations &amp; Automation<ul><li>Own day-to-day HubSpot configuration, including workflows, lead scoring, lifecycle stages, forms, and landing page templates</li><li>Manage lead management processes from capture through qualification, ensuring clean data, accurate routing, and strong sales alignment</li><li>Support Google Advertising initiatives through conversion tracking, landing page alignment, and performance optimization</li></ul> Reporting, Insights &amp; Optimization<ul><li>Build and maintain dashboards to track campaign, funnel, and lead performance</li><li>Analyze results and provide actionable recommendations to improve conversion rates, lead quality, and pipeline contribution</li><li>Review attribution and source tracking to ensure accurate reporting across channels</li></ul>Selective Hands-On Execution<ul><li>Execute strategic email campaigns within HubSpot</li><li>Build and optimize landing pages for key initiatives</li><li>Collaborate with the Web &amp; SEO Platform Owner on website updates, conversion tools, and campaign integrations</li></ul>QA &amp; Continuous Improvement<ul><li>Conduct campaign quality assurance across all channels prior to launch</li><li>Validate tracking, attribution, and data integrity</li><li>Identify optimization opportunities based on performance insights</li></ul>Working with External Partners<ul><li>Collaborates with external agency and RevOps partners to provide deeper executional and technical support where scale or specialization is required</li><li>Defines requirements, reviews deliverables, and conducts quality assurance to ensure partner output aligns with business objectives and internal standards</li><li>Maintains internal ownership of campaign orchestration, data quality, and performance optimization while leveraging partners for execution depth</li></ul>Basic Qualifications                                                 <ul><li>3–5 years of experience in digital marketing, marketing operations, or campaign management</li><li>Strong hands-on experience with HubSpot (certification preferred)</li><li>Experience working with Google Advertising and conversion tracking</li><li>Solid understanding of buyer journeys, funnel strategy, and conversion optimization</li><li>Proven ability to manage multiple stakeholders, projects, and timelines</li><li>Excellent communication, collaboration, and organizational skills</li><li>Detail-oriented mindset with a strong focus on quality and accuracy</li></ul>#LI-REMOTEif you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Digital Marketing Specialist

About the Job

About the Company

C&D Technologies

Similar Jobs