About Vital LyfeVital Lyfe is a tech company redefining water autonomy through innovation, creating a new category of personal water-making technology built to scale where infrastructure can’t.MissionOwn and evolve the Vital Lyfe brand and marketing engine end-to-end. Translate technical innovation into compelling, scalable narratives and drive measurable growth across channels, partnerships, and activations.What You’ll DoBrand &amp; Narrative Leadership<ul style=""><li>Own brand positioning, voice, and messaging architecture</li><li>Translate complex engineering into clear, human-centered storytelling</li><li>Lead campaign narrative development across launches and milestones</li><li>Ensure brand consistency across digital, retail, PR, and experiential touchpoints</li><li>Own and evolve long-term brand vision</li></ul>Growth &amp; Distribution<ul style=""><li>Develop and execute integrated marketing strategies</li><li>Oversee paid, organic, partnerships, influencer, and seeding initiatives</li><li>Own event, activation, and experiential strategy and execution</li><li>Drive measurable demand generation and revenue growth</li><li>Align marketing efforts with sales and retail expansion goals</li></ul>Team &amp; Agency Leadership<ul style=""><li>Manage and coordinate external agencies (content, design, paid)</li><li>Build internal marketing processes and operating cadence</li><li>Define KPIs and report performance to leadership</li><li>Identify and hire future marketing team members as needed</li></ul>What We’re Looking For<ul style=""><li>Bachelor's degree in relevant field, OR high school diploma/ equivalency certificate with 7+ years of professional experience</li><li>5+ years in brand, marketing, or growth leadership roles</li><li>Experience translating technical or hardware products into strong consumer narratives</li><li>Demonstrated ability to build marketing systems from the ground up</li><li>Strong strategic thinking with execution bias</li><li>Comfort operating in ambiguity and fast-paced startup environments</li><li>Experience managing agencies and cross-functional teams</li><li>Clear understanding of performance marketing and ROI accountability</li></ul>Why Join Vital Lyfe?<ul style=""><li>Build the marketing engine for a category-defining hardware company</li><li>Shape the narrative around water autonomy and climate resilience</li><li>Early leadership ownership in a high-growth environment</li><li>Work alongside a mission-driven engineering and product team</li></ul>Location Requirement: Ability to work 100% onsite in Torrance, CA (remote or hybrid work will not be considered)Vital Lyfe is an Equal Opportunity Employer; employment with Vital Lyfe is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

Unlock the future<h2>Freedom on tap</h2>This is one of the last great engineering frontiers: Turning any water source — including ocean water — into safe, personal drinking water. Vital Lyfe is more than a product. It’s a platform for water autonomy. Designed with aerospace logic. Powered by field-tested simplicity. Built for real life. From solo missions to everyday readiness, from the wild to the world at large — we’re not just responding to scarcity. We’re rewriting how the world thinks about water.<h6 style="text-align: right;">This isn’t just innovation It’s liberation</h6>

Marketing Director

About Vital LyfeVital Lyfe is a tech company redefining water autonomy through innovation, creating a new category of personal water-making technology built to scale where infrastructure can’t.MissionOwn and evolve the Vital Lyfe brand and marketing engine end-to-end. Translate technical innovation into compelling, scalable narratives and drive measurable growth across channels, partnerships, and activations.What You’ll DoBrand &amp; Narrative Leadership<ul><li>Own brand positioning, voice, and messaging architecture</li><li>Translate complex engineering into clear, human-centered storytelling</li><li>Lead campaign narrative development across launches and milestones</li><li>Ensure brand consistency across digital, retail, PR, and experiential touchpoints</li><li>Own and evolve long-term brand vision</li></ul>Growth &amp; Distribution<ul><li>Develop and execute integrated marketing strategies</li><li>Oversee paid, organic, partnerships, influencer, and seeding initiatives</li><li>Own event, activation, and experiential strategy and execution</li><li>Drive measurable demand generation and revenue growth</li><li>Align marketing efforts with sales and retail expansion goals</li></ul>Team &amp; Agency Leadership<ul><li>Manage and coordinate external agencies (content, design, paid)</li><li>Build internal marketing processes and operating cadence</li><li>Define KPIs and report performance to leadership</li><li>Identify and hire future marketing team members as needed</li></ul>What We’re Looking For<ul><li>Bachelor's degree in relevant field, OR high school diploma/ equivalency certificate with 7+ years of professional experience</li><li>5+ years in brand, marketing, or growth leadership roles</li><li>Experience translating technical or hardware products into strong consumer narratives</li><li>Demonstrated ability to build marketing systems from the ground up</li><li>Strong strategic thinking with execution bias</li><li>Comfort operating in ambiguity and fast-paced startup environments</li><li>Experience managing agencies and cross-functional teams</li><li>Clear understanding of performance marketing and ROI accountability</li></ul>Why Join Vital Lyfe?<ul><li>Build the marketing engine for a category-defining hardware company</li><li>Shape the narrative around water autonomy and climate resilience</li><li>Early leadership ownership in a high-growth environment</li><li>Work alongside a mission-driven engineering and product team</li></ul>Location Requirement: Ability to work 100% onsite in Torrance, CA (remote or hybrid work will not be considered)Vital Lyfe is an Equal Opportunity Employer; employment with Vital Lyfe is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

Marketing Director

About the Job

About the Company

Vital Lyfe

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