Senior Manager, Customer Marketing

Are you a growth-driven marketer with a passion for creating impactful customer experiences and driving revenue expansion?

Ecovadis is looking for a Senior Manager of Customer Marketing to own and optimize our customer lifecycle strategy, with a focus on identifying cross-sell opportunities, enhancing retention, and building scalable, data-driven programs to increase customer engagement and product adoption.

This is a unique opportunity to work on a global mandate, collaborate across functions, and shape the way EcoVadis engages with its customers at every stage of their journey.
If you thrive in a fast-paced, innovative environment and are ready to make a measurable impact, we want to hear from you.

Key Responsibilities: 

1. Cross-Sell & Revenue Expansions : Identify and activate cross-sell opportunities across EcoVadis’s suite of products to ensure customers unlock the full value of EcoVadis sustainability solutions: 

• Conduct analysis to identify untapped revenue opportunities within existing accounts.
• Design and execute targeted cross-sell and expansions campaigns that drive portfolio as well as global account expansion.  
• Develop marketing toolkit to support support sales / renewals teams to effectively follow through on upsell / expansion programs

2.  Own and Optimize the Customer Lifecycle: Establish and execute a comprehensive customer contact strategy, creating scalable, measurable programs that onboard, engage customers, and drive product adoption, to ultimately reduce churn and drive lifetime value. 

• Design multi-touch customer journeys across the lifecycle for the different customer segments and persona, working collaboratively with the Customer Success and Product teams.
• Create and execute personalized campaigns that showcase additional product value and align with customer pain points and business goals.

3, Strengthen Customer Relationships: Develop an aligned and proactive customer contact strategy working collaboratively across customer success, product, sector initiatives, and partnerships teams.

• Keep customers up to date on enhancements: deliver consistent messaging,  and maximize the impact of product updates and campaigns to drive value realization for customers.
• Develop content program for customers which integrates success stories, case studies, thought leadership, as well as other topics of interest into the customer marketing programs.

4. Collaboration & Alignment: Partner with cross-functional teams including Product Marketing, Product Management, Sales and Customer Success to design and drive customer marketing programs.

• Leverage acquisition campaigns, content, and customer advocacy opportunities to accelerate pipeline for cross-sells and drive deeper customer engagement.

5. Technology & AI-Driven Innovation:

• Leverage AI-powered tools to scale customer marketing efforts, personalize engagement, and predict customer needs.
• Utilize marketing automation and CRM systems to deliver timely, relevant communications tailored to different customer segments.

6. Experimentation, Performance Analysis & Optimization:

• Use data and customer insights to identify trends, mitigate churn risks, and activate upsell and cross-sell opportunities. Partner with Sales to turn these insights into measurable revenue
• Track, measure, and report on customer marketing KPIs, and leverage data driven insights to improve program effectiveness and drive business impact
• Use data-driven decision-making to continuously refine campaigns, ensuring they drive measurable business impact.
• Adopt a growth hacker mindset to experiment with lifecycle programs, analyze outcomes, and rapidly scale successful initiatives.