Marketing Content Writer (B2B)

Who we are: First Street is the standard for Climate Risk Financial Modeling. We use transparent and peer-reviewed methodologies to calculate the past, present, and future climate risk for every property in the world. We started working with the world’s leading climate scientists to create groundbreaking, climate-adjusted, property specific models over 8 years ago and haven’t stopped. 

Our mission: We exist to connect climate and financial risk. 

Our data: We create physics-based, deterministic models of flooding, wildfire and hurricanes, and advanced statistical models of extreme heat, air quality, drought, hail, severe convective storms, winter storms, and more. All of this data is used to create property-level financial risk metrics and macroeconomic variables to quantify the impacts of climate, property by property.

Our customers: We empower governments at the highest levels to make smart regulations, businesses to avoid bad investments, and everyday Americans to understand their personal risk from climate change. We are relied on every day by:

• Agencies ranging from the U.S. Department of Treasury to Fannie Mae

• The world's biggest banks such as Bank of America and Wells Fargo 

• Institutional investors like Nuveen and Blackstone 

• Millions of everyday users on Zillow, Redfin, Realtor.com, Homes.com, and more 

We believe:  With the right data, we can identify the problems, avoid bad investments, and implement solutions. This is why we have invested tens of millions of dollars into our science, data, people, and products and have raised tens of millions more to move even faster. Read more about our culture here and see what Climate Risk Financial Modeling is all about here. 

Come join us and use your talents to change the world.

Marketing at First Street drives awareness and demand for our current and future solutions in alignment with company revenue goals and strategic priorities. Through thought leadership, targeted campaigns, sales enablement, and a consistent focus on customer experience, we position First Street as the trusted partner for climate risk assessment.

As a Content Marketer at First Street, you’ll play a key role in shaping how our brand communicates the urgency and value of climate risk intelligence. You’ll write engaging, audience-focused content across a range of formats—from product explainers and customer case studies to campaign emails, blogs, and social copy. You’ll also explore and integrate AI-powered tools to help streamline research, accelerate first drafts, and scale content production with quality and precision.

Working closely with the broader Marketing, Product, and Partnerships teams, you’ll help bring our mission and data to life through powerful storytelling that resonates across industries. This is an ideal opportunity for a sharp communicator and natural storyteller who’s excited to work in a fast-paced, mission-driven environment. You’ll gain exposure to strategic marketing initiatives while contributing hands-on to the content that drives awareness, education, and engagement.

What you’ll do: 

• Write and edit high-quality content across channels and formats—including blog posts, email campaigns, product one-pagers, event materials, landing pages, and social media.

• Collaborate with subject matter experts, product marketers, and designers to translate complex ideas into clear, compelling stories and narratives.

• Leverage AI writing and research tools to accelerate content creation, brainstorm angles, and maintain consistency at scale while retaining editorial quality.

• Support the execution of marketing campaigns by delivering timely and consistent content aligned with campaign goals and brand voice.

• Repurpose existing content into new formats to extend reach (e.g., turning a webinar into a blog series or slide deck).

• Help maintain and evolve our content calendar, ensuring a steady cadence of fresh, relevant material across owned and earned channels.

• Conduct light research to support content development—gathering facts, validating claims, and benchmarking competitors when needed.

• Uphold editorial standards, style consistency, and voice guidelines across all written materials.

What you’ll need: 

• 3–5 years of experience in a marketing, content, or editorial role—ideally within a B2B, SaaS, or mission-driven organization.

• Exceptional writing and editing skills, with an ability to craft clear, concise, and engaging copy for different audiences and platforms.

• Comfort working cross-functionally with marketers, designers, and subject matter experts to gather input and deliver polished output.

• Familiarity with generative AI tools (e.g., ChatGPT, Jasper, GrammarlyGO) to improve efficiency and enhance content workflows.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• A curiosity for climate science, risk, or environmental issues, and a desire to translate complex ideas into accessible language.

• Detail-oriented mindset with strong organizational and communication skills.
  
  

What will make you stand out: 

• Experience writing about technical, scientific, or policy-related topics for non-technical audiences.

• Proficiency with AI-powered writing, editing, or research tools to increase productivity and creativity without compromising quality.

• Familiarity with SEO principles and how they influence content development.

• Experience supporting content execution across campaign workflows, email tools (e.g., HubSpot, Mailchimp), or CMS platforms.

• Prior experience at a startup, newsroom, think tank, or agency environment where multitasking and speed were essential.

• A passion for climate solutions and an interest in the intersection of data, risk, and storytelling.

How we work: 

• Impact: We only focus on things that move the needle 

• Drive: We are driven by the role we play in connecting climate and financial risk 

• Ownership: This is our company and we act accordingly

• Urgency: We move quickly because the world depends on it 

• Resilience: We have a growth mindset in all that we do

What we offer: 

• Competitive salary commensurate with experience 

• Ownership interest in the company via Employee Stock Option Plan 

• Hybrid Schedule with in-office work days on Monday, Wednesday and Thursday 

• 15 vacation days along with 5 days for winter break office closure, 8 statutory company holidays, and 10 sick days 

• Health benefits covered at 100% for employee or a significant contribution for family plans 

• Vision and dental benefits with partial employee contribution

• 12 weeks of paid parental leave 

• Access to One Medical, Teledoc, HealthAdvocate, Kindbody, and Talkspace

• Company 401k program 

• Commuter benefits 

• Life Insurance

• Tech startup environment 

• Weekly team meals and an office stocked with coffee and snacks 

• Working on the world’s biggest issue with other passionate professionals 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.