The RoleRystad Energy is seeking an enthusiastic, energetic, analytical, and adaptable Marketing Manager in Houston to join our regional marketing team. The ideal candidate for this role will support the development and growth of regional marketing for North America, including, but not limited to, account-based marketing for key accounts, lead generation efforts with a heavy emphasis on digital tactics, and regionalized content campaigns. You will be part of the Americas Marketing team and work very closely with the global marketing verticals, the local commercial team and other corporate teams, joining meetings and aligning with framework and best practices to understand and align strategies.  Key responsibilities<ul><li>Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for North America) and campaigns for the designated key sub-markets, and adjusting and optimizing those plans by evaluating success scores</li><li>Develop and execute and develop the Account-Based Marketing strategy and activities for selected key accounts, as part of the Client Marketing strategy </li><li>Partner with the growth marketing team to lead high-intent paid search, conversion rate optimization, lead nurturing and technical landing pages with responsibility for local posting and develop and execute multi-touch campaigns for attribution, nurturing and expansion</li><li>Support the local events team with commercial prioritization and segment-tailored content</li><li>Understand our target market and utilize marketing tactics – whitepapers, webinars, webpages, email campaigns, broadcast, partnerships –to fill the marketing bowtie and nurture incoming leads further to sales-qualified leads</li><li>Support, as needed, marketing for high-value regional products</li><li>Understand the energy market and how different changes can be incorporated into your current marketing activities</li><li>Identify and develop local thought leaders for enhanced content generation and community-building efforts</li><li>Take part in regional commercial feedback by running surveys, interviewing Sales and gathering feedback to input into the overall regional marketing strategy</li><li>Identify and support external events and partnerships associated with your sub-region’s needs</li></ul> Skills and attributes for success<ul><li>3-5 years of relevant work experience (regional marketing, account-based marketing, product marketing, digital marketing, sales enablement, positioning and messaging, audience marketing)</li><li>Bachelor’s degree in marketing, advertising, or communications</li></ul><ul><li>Previous experience with the energy sector, consulting industry, or DaaS/SaaS</li><li>Proven track record of organizing and hosting webinars, events and content-based campaigns</li></ul><ul><li>Excellent verbal and written communication skills (all materials in English, sometimes translated to local languages for the market)</li><li>Knowledge of CRM systems, marketing automation platforms, webinar-hosting tools, Canva, and basic videography/video editing capabilities are beneficial</li><li>Strategic thinker with analytical skills</li></ul><ul><li>Team player comfortable with managing multiple stakeholders with strong opinions</li><li>Strong multi-tasker with the ability to remain focused</li><li>Self-motivated achiever comfortable communicating with all seniority levels</li><li>Must be willing to collaborate across time zones (EMEA, AMERICAS, APAC) </li><li>A keen interest, knowledge and understanding of AI tools and how they can be used to enhance work and productivity</li></ul> LocationThis position will be located in Houston and reports to the Head of Americas Marketing. What we offer<ul><li>A global and quickly expanding international business culture</li><li>A diverse, dynamic, entrepreneurial, and highly skilled working environment</li><li>Development opportunities internationally</li><li>Competitive compensation package and bonus plan</li><li>100% employer-paid healthcare premiums for you and your family</li><li>401(k) employer match up to 5%</li><li>Four weeks of vacation</li></ul> Application process Please include a cover letter, CV and other relevant documents in a combined PDF file when you upload your application. Αll applications must be sent exclusively via our portal. MacOS users may experience difficulties in uploading documents. Please use a Windows PC in order to apply. Application deadline:  May 8, 2025. About Rystad EnergyHeadquartered in Oslo, Norway, and with offices across the globe, Rystad Energy is independent Energy research and business intelligence company providing data, tools, analytics, and consultancy services to clients exposed to the energy industry across the globe. Rystad Energy has a range of global databases and research products for companies in the Oil &amp; Gas, Oilfield Services, and Renewables sectors, as well as Investors, Investment Banks and Governments. We also provide a range of advisory services for our clients with capabilities across the Energy value chain.Rystad Energy is a rapidly growing company providing the next generation analytical tools and advice for the industry. Rystad Energy combines a high-performance culture with a deeply collaborative ethos, providing ample opportunities for growth, learning, contribution, and career advancement. Read more at <a href="https://www.rystadenergy.com.">www.rystadenergy.com.</a> EEO StatementRystad Energy, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Rystad Energy, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Rystad Energy, Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Rystad Energy, Inc.’s employees to perform their job duties may result in discipline up to and including discharge.

About Rystad Energy Rystad Energy is an independent advisory, research and energy intelligence company equipping clients with data and insights that power better decision-making. By providing high-quality data and thought leadership, our international team empowers businesses, governments and organizations to navigate the future of energy. Our extensive portfolio of products and solutions covers all aspects of global energy fundamentals, spanning every corner of the oil and gas industry, renewables, clean technologies, supply chain and power markets. Headquartered in Oslo, Norway, with an expansive global network, our data, analysis, advisory and education services provide clients a competitive edge in the market.

Marketing Manager, North America

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Rystad Energy

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