Vice President, Head of Social Media Strategy

Antenna Group is seeking a Vice President of Social Media to drive high-impact, integrated social strategies for our B2B clients. This senior leader will bring 10+ years of agency experience with a track record of developing and executing sophisticated social programs that align seamlessly with PR and marketing initiatives. 

• Set the strategic vision for Antenna Group’s social media practice, ensuring alignment with broader PR and marketing initiatives.
• Develop and oversee high-impact, data-driven social strategies that drive measurable business outcomes for clients.
• Guide cross-functional teams in the development of integrated, platform-specific marketing solutions that maximize engagement and ROI.
• Lead social media innovation efforts, identifying emerging trends, platforms, and technologies to keep clients ahead of the curve.
• Oversee and interpret social analytics, using data-driven insights to inform real-time optimizations and long-term strategy adjustments.
• Conduct high-level social media audits, delivering executive-level strategic recommendations and competitive insights.
• Lead strategic client presentations, program reviews, and high-stakes planning sessions.
• Partner with Antenna's Experiences, Growth and HR teams to ensure Antenna's own social profiles reach, engage and inspire the agency's target audiences. 

• Provide executive oversight on social media initiatives across LinkedIn, X (Twitter), Instagram, YouTube, and other key platforms, ensuring strategic alignment and impact.
• Lead the development of written, visual, and multimedia content strategies that advance clients’ branding, thought leadership, and business growth objectives. 
• Oversee influencer and brand partnership strategies, ensuring alignment with client goals.
• Direct social analytics and performance reporting, translating data into actionable insights for continuous optimization.
• Manage complex client relationships, acting as a senior-level strategic partner and problem solver.
• Ensure excellence in content development, maintaining high editorial standards across all client-facing social initiatives.

• Lead and mentor the social media team, fostering a culture of innovation, collaboration, and professional growth.
• Play a key role in new business development, driving pitch strategies and expanding social media service offerings.
• Collaborate with other department heads to ensure seamless integration of social media with broader PR, creative, and marketing campaigns.
• Champion innovation within the agency’s social media practice, elevating our capabilities and positioning Antenna Group as a leader in the industry.

• 10+ years of B2B social media experience with proven strategic leadership (agency experience required) 
• Deep expertise in developing complex social media strategies for sophisticated B2B and B2C clients
• Strong background in one or more of Antenna's practice areas: Cleantech, Mobility, Real Estate, Healthcare or B2B tech
• Demonstrated success managing and growing major client relationships
• Experience leading integrated marketing programs
• Superior analytical and problem-solving capabilities
• Excellent presentation and client communication skills
• Track record of mentoring and developing team members